Stadium Catering

Our Stadia devision was created to fill a gap in the market. We believe the stadia catering industry in the UK needs massively improving, food quality is terrible and service lacking. We believe the industry is failing to see football fans as customers and instead charges extortionate prices for sub standard products due to the idea that you have a captive audience and they have to spend.

We have proved this is not the way to do things. Our approach to the Stadia & Venue Catering Industry is simply to go back to basics. Offer fresh foods, we cook all our food on site, the morning before the game, all our rolls are delivered fresh from a local bakery. We have relationships with local breweries delivering real ale & cider to the stadium for every game. We use more employees and more till points then most to ensure we are serving at the highest speeds possible. And above all we are totally immersed in the business. We are hands on with the business both during games & events, and on non match days when there is still plenty to do. 

We are striving to innovate the industry and stay ahead of the competition. investing heavily in equipment and resources to do this. From our Bottom Filling Beer Dispenser capable of dispensing a beer in 5 seconds to our coffee machines using Millicano Coffee and whole milk powder, our goal is to ensure the fans are served with fantastic value for money products that will keep them coming back again and again.

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Oxford United Football Club

We are very proud and excited to be able to work along side Oxford United Football Club. We have taken on all Food & Beverage sales in the concession areas for the Kassam Stadium. We was brought in at a time when public opinion of the match day catering operation was extremely poor. 

We was able to survey the stadium, complete a full management & operational plan, source and install all new equipment and be ready to serve in under 2 months. We instantly improved serving speeds and increased spend per head across the stadium by using a hands on management approach. 

We teamed up with a pie & pasty supplier who has won more awards for their products then any other supplier. We have constantly invested and improved our offering at the stadium including the introduction of the fastest pint pouring system in the UK to allow us to serve at the fastest speed possible.

How Farr's helped

  • Improved Product Quality by bringing in the freshest ingredients and cooking everything fresh onsite 
  • Increased till points & servicing staff across the stadium
  • Introduced a successful and fully managed stock management system
  • Constantly invested and improved the offering increasing serving speed

We have had a ten year association with Farr’s Catering , that has grown from Mobile Food Units on the outside of the Ground , to the Full Internal Concession Account at The Kassam Stadium & Conference Events Centre. Stadium Catering is not an exact science and Farr’s meet the match by match challenges with calmness and professionalism where high standards , supported by a positive and proactive attitude are evident at all times. Customers are always put first, with facilities and offerings upgraded to ensure the best customer experience. Food and Drink quality is excellent with Leading Brand names always in place. The management team engage the staff that standards are paramount and protect this standard, by always having senior management mobile around all the units checking and driving that high standards and great service are being delivered.

Stadium Manager - Kassam Stadium Home of Oxford United Football Club

Wycombe Wanderers

We was contacted by Wycombe Wanderers to provide extra catering facilities during a sell out game. we was able to dispatch 2 of our high output units with completely self contained services to the stadium. 

With our experience in Stadia Catering we was able to handle the influx of fans with no problems. We was also able to relocate our unit within 15 minutes of the game starting to an area where fans were allowed access to ease queuing and during the half time rush, and the unit was relocated to its original position before the end of the game.

How Farr's helped

  • Mobilised 2 high output catering units with short notice
  • We supported and enhanced the catering options to fans prior to the match
  • Quickly and safely relocated our units to relieve queuing pressure where needed
  • Supplied all need services including electricity & water as to not disrupt the stadium operation
  • Provide catering until the last fan left the site

We contacted Farr's when we realised we need more catering for one of our biggest games, we were extremely happy with their professionalism and ability to do everything we asked them to with no fuss. Thank you Farrs

Wycombe Wanderers Football Club

Talk to us about Stadia Catering.

What ever you question, big or small, ask us - we're happy to help.

You can contact us via email, phone, or the contact form and we'll get back to you as soon as possible.

  • 40+ years experience
  • Quality all the way
  • Customer always comes first 01235 364 034

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